Use these resources on your digital and social media channels to mark Mental Health Action Day and encourage others to participate by taking action and supporting each other. Don't forget to use the hashtag #MentalHealthAction!
Download these graphics for use on Instagram, Twitter, Facebook and as digital banners. Keep in mind that all of these graphics were designed for you to customize with your logo, to be added to the bottom right corner.
Don't forget to use the hashtag #MentalHealthAction
Promote resources that empower and enable your community to take action on their mental health. You can point to resources you already have, partner resources, or the Mental Health Is Health website powered by MTV.
In partnership with over 1000 brands, nonprofits, cultural leaders and government agencies, [ORG NAME] is proud to be a partner in the first-ever Mental Health Action Day on Thursday, May 20th when we will encourage and empower people to take the next step for #MentalHealthAction. Go to MentalHealthActionDay.org to learn more and join our effort to shift from awareness to action on mental health!
Share this on May 20
Today is the first #MentalHealthAction Day. Take a moment today to take action on your own mental health. From taking a yoga class to reaching out to a friend, taking action on your mental health can be easy. If you don’t know where to start, take action at MentalHealthIsHealth.us.
Use these templates to highlight Mental Health Action Day and the steps your organization is taking to support the mental health of its employees.
We know that the last year has had a profound effect on how we work and connect with our colleagues. More of you than ever before are thinking and reflecting on your own mental health. But it's important to remember that each of us can take action on our mental health – no matter where we are in our mental health journey
That’s why [COMPANY / ORGANIZATION] is proud to be a founding partner of Mental Health Action Day, a new open-source movement of brands, organizations, government agencies and cultural leaders to drive culture from mental health awareness to mental health action. The first Mental Health Action Day will take place on May 20, 2021 with a mission to encourage and empower people to take action for mental health.
We are empowering all employees to block off [some time, an hour, a half-day or a full-day] to take action for mental health -- whether for yourself, a loved one or for your community. During this time, we encourage you to do what feels right for you. Whether it’s checking in with a friend, finding a therapist, or joining a peer support group, it’s vital that we all begin making mental health action a priority in our lives. We can take #MentalHealthAction together.
[Include more about your company’s resources or benefits for mental health]
[insert social graphic and/or GIF from our Toolkit]
We will be following up with more information soon, and we look forward to partnering with you to take action on mental health.
Sample Employee Newsletter for Mental Health Action Day
Today is Mental Health Action Day! We’re proud to be a founding partner and helped launch this effort. In the midst of a year-long pandemic, as many have been left feeling overwhelmed and exhausted, the time for action on our mental health is now.
That is why we want to encourage everyone at [ORG NAME] to take time today to focus on your mental wellbeing. Each of us can take an active role in maintaining and strengthening our mental health, and the mental health of those we care about.
[insert senior leaders speaking out about their own mental health journey if they feel comfortable. They might wish to share how it has impacted their career and why taking action is critical for personal and professional well-being. This could be a company email, a conversation over Zoom or through a medium authentic to your organization.]
[insert new or existing mental health benefits, including those available from your company’s health insurance plans, Employee Assistance Program (EAP) and other benefits vendors. You may also choose to offer a wellness stipend or other vehicles to support employees as they take action on mental health.]
[OR Announce an employee wellness event with a possible engaging speaker. An event can help bring employees together and help them better understand mental health and the resources they have at their disposal to help with resilience and more. Ultimately this helps you build a stronger workforce. Your insurance plan, EAP or other benefits vendors will be able to help you identify an expert speaker.]
Thank you for participating in this year’s Mental Health Action Day! And remember, today is just the first step; we look forward to continuing the conversation as we all look to deepen our mental health practices.
If you communicate with your community via a newsletter, please consider including information about Mental Health Action Day in your next issue.
In partnership with more than 1000 brands, nonprofits, government agencies and cultural leaders, [ORG NAME] is proud to be a founding partner in the first-ever Mental Health Action Day this Thursday, May 20th. On this day, we will encourage and empower people to take the next step for #MentalHealthAction. Go to MentalHealthActionDay.org to learn more and join our effort to shift from awareness to action on mental health.
Head to MentalHealthisHealth.us [feel free to include any resource your organization would like to use; this is just one option] to get started with ways that you can take action for yourself or a friend on Mental Health Action Day. There is no-one-size-fits-all action, but rather, this is an open source effort for all who want to use their megaphones to drive our culture of mental health from awareness to action.
Sample Blurb for Mental Health Action Day
Today is Mental Health Action Day! This is the day to take action on your own mental health, as well as supporting those you love. From taking a yoga class to reaching out to a friend, taking action on mental health can be easy. If you don’t know where to start, check out MentalHealthisHealth.us [feel free to include any resource your organization would like to use; this is just one option] a new resource designed to help those just getting started on their mental health journey. Join [ORG NAME] in spreading the word using #MentalHealthAction and help us move from a culture of awareness to action. Whether you take that first action for yourself, for your loved ones, or for your community - together we can move the needle on our collective wellbeing.
Do's and Don'ts
Mental health can be a tough topic to talk about. Here are some basic guidelines to make sure you encourage and empower your audience to take action.
Encourage and empower your community to take #MentalHealthAction in whatever way feels right for them. That can mean taking time to connect with themselves, connecting with a friend or family member, practicing yoga, meditation or other self-calming activities, finding a support group or therapist. Or it can mean taking an action to support systemic change that improves mental health access and equity. There are many ways to encourage people to take mental health action and improve overall well-being.
Highlight free and easily accessible resources. Remember that therapy, telehealth options and support groups are not easily accessible for everyone. Highlight actions that are free and open to all including setting aside time for self-calming activities, taking an action to expand equity and access to mental health services, or direct them to a Mental Health Action Day partner that provides free resources.
Encourage people to share their stories. End the stigma and support the demystification of mental health action-taking by encouraging your audience to share their experience and what works for them through social media, text messages, and other communications that reach their community on Mental Health Action Day.
Find local or community-specific and culturally competent partners to amplify. Partner with mental health organizations that can support your community with the most targeted and appropriate resources.
Emphasize that mental health is a part of overall health. Remind people that, just as there are things they do to take care of their physical health, there are things they can do to take care of their mental health.
Encourage your community to create space to listen. Use language that promotes meeting people where they are and that allows them to share their personal experience without interruption or judgement.
Ask your audience to invite others to join them in taking action. Encourage them to share out Mental Health Action Day partner resources or if you don’t already have one in mind, our upcoming resource hub: Mental Health Is Health.
Use inclusive language that promotes the importance of mental health and encourages a shared understanding of mental health.
Don’t focus only on specific mental health conditions. Focus instead on the full spectrum of mental health journeys and that everyone has mental health that they need to take care of.
Don’t ask people to do anything that is uncomfortable for them. Don’t ask your audience to share anything with friends, family, co-workers or online that they’re not comfortable sharing.
Don’t reinforce or overstate stigma. Watch out for narratives that overemphasize stigma, judgment, or mistreatment toward people with mental health challenges, which can prevent viewers from speaking up if they are struggling.
Don’t share potentially harmful details. Avoid unintentionally providing information or reinforcing misconceptions that could make someone engage in similar behaviors.
Don’t define people by their conditions and avoid words like “suffering” or “victim.” Instead emphasize people are “living with” conditions like depression and anxiety. The person may not be "suffering" all the time from a mental health condition.
Don’t lean into stereotypes. Be mindful of stereotypes when depicting mental health storylines and aim for authenticity over tropes.
Portray a range of experiences. Expand depictions of mental health to reflect the full continuum of experiences — from thriving to coping to struggling.
Diversify representation. Tell stories of diverse communities to help action-takers from all backgrounds feel seen and take action.
Spotlight effective support from friends and family members. Elevate stories of friends and family who are supportive — or eventually become supportive — to make taking action less scary.
Depict effective, realistic action-taking. Show realistic portrayals of effective therapeutic treatments to help lessen fear and misconceptions and make viewers more likely to seek help.
Highlight the power of coping skills and self-care. Minimize depictions of self-care that make it seem like an indulgence or luxury only for those who can afford it.
Represent the complex causes of mental health challenges. Portray the range of factors that contribute to mental health challenges to better equip viewers to support themselves and the people they care about.
If you have the opportunity to share print materials for Mental Health Action Day, use these design templates to print a 4x6” postcard or 11x 17” poster, complete with a QR code directing to the MentalHealthisHealth.us resource page.
Artist credits: Icons CC BY-SA | talent by MRFA / government by Made x Made / university by iconcheese / employer by Jasfart / collaborate by Yanick Brezet / PDF by Alfredo / newspaper by Becris / bullet list by Rflor from the Noun Project