Get ready for Mental Health Action Day on Thursday, May 15, 2025. ​

Together as partners, we will work at different levels, across geographies and demographics to empower people to take action for their own mental health while sharing tools to help them support loved ones through everyday mental health challenges. Mental Health Action Day lifts the conversation from awareness to action and encourages partners to share evidence-based tools that can help people take their first steps.

Check back for additional resources soon!

Brand GuideMessaging GuidanceGet the GIFsA.S.K. Resources

Brand Guide, Logo, Highlight Video & Graphics

Mental Health Action Day is open source.

‍

If you are making your own graphics, feel free to use these resources to make sure they are consistent with other materials from the Partner Network.

Brand Guide, Logo & Highlight Reel
GIF Library

Partner Brief

Download the 2025 Partner Brief for all the details on this year's call-to-action and theme.

‍

Partner Brief

Employer Resources

Take the opportunity to turn awareness into action inside your organization!

‍

Download these Employer Resources built in partnership with the Health Action Alliance.

‍

Health Action Alliance
Employer Guide

Messaging Guidance

Use the messaging guidance and GIFs below on your digital and social media channels to continue to shift your community to take action and support each other. Don't forget to use and promote the hashtag #MentalHealthAction.

Mental health can be a tough topic to talk about. Here are some basic guidelines to make sure you encourage and empower your audience to take action.

Do's
Don'ts
Storytelling Tips
  • Encourage and empower your community to take #MentalHealthAction in whatever way feels right for them. That can mean taking time to connect with themselves, connecting with a friend or family member, practicing yoga, meditation or other self-calming activities, finding a support group or therapist. Or it can mean taking an action to support systemic change that improves mental health access and equity.  There are many ways to encourage people to take mental health action and improve overall well-being.
  • Highlight free and easily accessible resources. Remember that therapy, telehealth options and support groups are not easily accessible for everyone. Highlight actions that are free and open to all including setting aside time for self-calming activities, taking an action to expand equity and access to mental health services, or direct them to a Mental Health Action Network partner that provides free resources.
  • Encourage people to share their stories. End the stigma and support the demystification of mental health action-taking by encouraging your audience to share their experience and what works for them through social media, text messages, and other communications that reach their community.
  • Find local or community-specific and culturally competent partners to amplify. Partner with mental health organizations that can support your community with the most targeted and appropriate resources.
  • Emphasize that mental health is a part of overall health. Remind people that, just as there are things they do to take care of their physical health, there are things they can do to take care of their mental health.
  • Encourage your community to create space to listen. Use language that promotes meeting people where they are and that allows them to share their personal experience without interruption or judgement.
  • Ask your audience to invite others to join them in taking action. Encourage them to share out Mental Health Action Network partner resources our resource hub: Mental Health Is Health.
  • Use inclusive language that promotes the importance of mental health and encourages a shared understanding of mental health.
  • Don’t focus only on specific mental health conditions. Focus instead on the full spectrum of mental health journeys and that everyone has mental health that they need to take care of.
  • Don’t ask people to do anything that is uncomfortable for them. Don’t ask your audience to share anything with friends, family, co-workers or online that they’re not comfortable sharing.
  • Don’t reinforce or overstate stigma. Watch out for narratives that overemphasize stigma, judgment, or mistreatment toward people with mental health challenges, which can prevent viewers from speaking up if they are struggling.
  • Don’t share potentially harmful details. Avoid unintentionally providing information or reinforcing misconceptions that could make someone engage in similar behaviors.
  • Don’t define people by their conditions and avoid words like “suffering” or “victim.” Instead emphasize people are “living with” conditions like depression and anxiety. The person may not be "suffering" all the time from a mental health condition.
  • Don’t lean into stereotypes. Be mindful of stereotypes when depicting mental health storylines and aim for authenticity over tropes.
  • Portray a range of experiences. Expand depictions of mental health to reflect the full continuum of experiences — from thriving to coping to struggling.
  • Diversify representation. Tell stories of diverse communities to help action-takers from all backgrounds feel seen and take action.
  • Spotlight effective support from friends and family members. Elevate stories of friends and family who are supportive — or eventually become supportive — to make taking action less scary.
  • Depict effective, realistic action-taking. Show realistic portrayals of effective therapeutic treatments to help lessen fear and misconceptions and make viewers more likely to seek help.
  • Highlight the power of coping skills and self-care. Minimize depictions of self-care that make it seem like an indulgence or luxury only for those who can afford it.
  • Represent the complex causes of mental health challenges. Portray the range of factors that contribute to mental health challenges to better equip viewers to support themselves and the people they care about.

Get the GIFs

happy, joy, happiness, mental health, therapy, recovery, trauma, mental illness, resilience, resilient, post traumatic stress disorder, post traumatic stress, create a future filled with resilience
Download: | |
Share directly:
𐌢
relax, wellness, self care, mental health, meditation, anxiety, healthcare, anxious, therapy, jefcaine, allbetter, mental health action day, mental health crisis, mental health resources, positive m
Download: | |
Share directly:
𐌢
relax, self care, mental health, meditation, anxiety, anxious, therapy, allbetter, mental health matters, mental health action day, mental health resources, mental health crisis, positive mindset, m
Download: | |
Share directly:
𐌢
Move Forward Mtv
Download: | |
Share directly:
𐌢
Be Human Mental Health
Download: | |
Share directly:
𐌢
Mtv Sun
Download: | |
Share directly:
𐌢
Mtv Health
Download: | |
Share directly:
𐌢
Mtv Heart
Download: | |
Share directly:
𐌢
Download: | |
Share directly:
𐌢
Happy Mtv
Download: | |
Share directly:
𐌢
Mtv Flowers
Download: | |
Share directly:
𐌢
High Five Mtv
Download: | |
Share directly:
𐌢
Mtv Care
Download: | |
Share directly:
𐌢
Move Forward Mtv
Download: | |
Share directly:
𐌢
Mtv Health
Download: | |
Share directly:
𐌢
Two women holding signs, "Women lifting up women is a magical thing".
Download: | |
Share directly:
𐌢
Self-care is self love
Download: | |
Share directly:
𐌢
Self Love Club thumbs up
Download: | |
Share directly:
𐌢
I will help you through
Download: | |
Share directly:
𐌢
You are not alone orange ribbon
Download: | |
Share directly:
𐌢
Normalize therapy Spanish text
Download: | |
Share directly:
𐌢
Lean on your friends Spanish text
Download: | |
Share directly:
𐌢
I have you Spanish text
Download: | |
Share directly:
𐌢
Everyone has a role in prevention Spanish text
Download: | |
Share directly:
𐌢
A bright future is possible Spanish text
Download: | |
Share directly:
𐌢
Thank you counselors Spanish text
Download: | |
Share directly:
𐌢
Be a champion of prevention Spanish text
Download: | |
Share directly:
𐌢
There is no problem for help Spanish text
Download: | |
Share directly:
𐌢
Thank you therapists Spanish text
Download: | |
Share directly:
𐌢
Celebrate the possible Spanish text
Download: | |
Share directly:
𐌢
Thank you for helping me Spanish text
Download: | |
Share directly:
𐌢
Support is Everywhere Spanish text
Download: | |
Share directly:
𐌢
No es de cobardes pedir ayuda
Download: | |
Share directly:
𐌢
It's not weak to ask for help
Download: | |
Share directly:
𐌢
You are not alone
Download: | |
Share directly:
𐌢
Thank you Therapists
Download: | |
Share directly:
𐌢
It's Okay to ask for help
Download: | |
Share directly:
𐌢
A celebration of possibility
Download: | |
Share directly:
𐌢
It's ok not to be ok
Download: | |
Share directly:
𐌢
The future is bright
Download: | |
Share directly:
𐌢
Thank you counselors heart
Download: | |
Share directly:
𐌢
Everyone plays a role in prevention
Download: | |
Share directly:
𐌢
Just Say No
Download: | |
Share directly:
𐌢
Self Love Club
Download: | |
Share directly:
𐌢
Celebrate What's Possible
Download: | |
Share directly:
𐌢
Thanks for supporting me
Download: | |
Share directly:
𐌢
It's Okay to Ask for Help
Download: | |
Share directly:
𐌢
A bright future is possible
Download: | |
Share directly:
𐌢
Lean on friends
Download: | |
Share directly:
𐌢
I got you
Download: | |
Share directly:
𐌢
Be a prevention advocate
Download: | |
Share directly:
𐌢
Normalize Therapy
Download: | |
Share directly:
𐌢
Support is all around
Download: | |
Share directly:
𐌢
Lean on me heart
Download: | |
Share directly:
𐌢
Breathe in, breathe out
Download: | |
Share directly:
𐌢
Believe Survivors, be there for survivors
Download: | |
Share directly:
𐌢
Mtv Community
Download: | |
Share directly:
𐌢
Mtv Help
Download: | |
Share directly:
𐌢
Stay Home Mental Health
Download: | |
Share directly:
𐌢
Election 2020 Love
Download: | |
Share directly:
𐌢
Flying Mtv
Download: | |
Share directly:
𐌢
Mtv Love
Download: | |
Share directly:
𐌢
Pause, Breathe In, Breathe Out turtle
Download: | |
Share directly:
𐌢
Your Eco-Anxiety is Valid, Climate Change is Real
Download: | |
Share directly:
𐌢
Dealing with Climate Anxiety? Take Time Out From Climate News
Download: | |
Share directly:
𐌢
Pause! Breathe in, Breathe out. MTV MHAD 2022
Download: | |
Share directly:
𐌢
Remove Toxic Friendships
Download: | |
Share directly:
𐌢
Therapy is medicine MTV MHAD 2022
Download: | |
Share directly:
𐌢
Self care isn't selfish - person giving themselves a hug.
Download: | |
Share directly:
𐌢
Nature is therapeutic
Download: | |
Share directly:
𐌢
Join a club! Learn new skills, make new friends!
Download: | |
Share directly:
𐌢
You are not alone MTV MHAD 2022
Download: | |
Share directly:
𐌢
Hello, I am not my illness sticker
Download: | |
Share directly:
𐌢
"Take a Beat", dancing with headphones MTV MHAD 2022
Download: | |
Share directly:
𐌢
"Recharging my battery", brainpower charging MTV MHAD 2022
Download: | |
Share directly:
𐌢
Happiness is Balance MTV MHAD 2022
Download: | |
Share directly:
𐌢
You Are Not Alone
Download: | |
Share directly:
𐌢
Connect with friends MTV MHAD 2022
Download: | |
Share directly:
𐌢
Take a moment for yourself MTV MHAD 2022
Download: | |
Share directly:
𐌢
Nurture your mind when you nourish your body; blender with smiling face
Download: | |
Share directly:
𐌢
Pause, breathe in, breathe out MTV
Download: | |
Share directly:
𐌢
Mental Illness Recovery is Possible MTV MHAD 2022
Download: | |
Share directly:
𐌢
Be mindful with your money MTV MHAD 2022
Download: | |
Share directly:
𐌢
It's Okay Not to Be Okay Spongebob
Download: | |
Share directly:
𐌢
Disconnect & decompress MTV MHAD 2022
Download: | |
Share directly:
𐌢
Take a Moment, MTV MHAD 2022
Download: | |
Share directly:
𐌢
I am not my diagnosis pin MTV MHAD 2022
Download: | |
Share directly:
𐌢
Spongebob friends are stronger together MTV MHAD 2022
Download: | |
Share directly:
𐌢
Lean on your friends Spongebob MTV MHAD 2022
Download: | |
Share directly:
𐌢
Permission Slip MTV MHAD 2022
Download: | |
Share directly:
𐌢
Breathe in, breathe out live-action MTV MHAD 2022
Download: | |
Share directly:
𐌢
Volunteer MTV MHAD 2022
Download: | |
Share directly:
𐌢
Ask Friends for Help MTV MHAD 2022
Download: | |
Share directly:
𐌢
Take S'more Time to Breathe MTV MHAD 2022
Download: | |
Share directly:
𐌢
Inhale, Exhale MTV MHAD 2022
Download: | |
Share directly:
𐌢
Take Time to Breathe WOC MTV MHAD 2022
Download: | |
Share directly:
𐌢
It's OK to say NO MTV MHAD 2022
Download: | |
Share directly:
𐌢
Pizza Breathe in Breathe out MTV MHAD 2022
Download: | |
Share directly:
𐌢
Your community can help MTV MHAD 2022
Download: | |
Share directly:
𐌢
Inhale exhale turntable
Download: | |
Share directly:
𐌢

Learn More

Do you want more information about who is leading this effort? Go to MentalHealthActionDay.org to learn more. If you are not yet a member of the Mental Health Action Network, become a partner here.

#MentalHealthAction

Artist credits: Icons CC BY-SA | talent by MRFA / government by Made x Made / university by iconcheese / employer by Jasfart / collaborate by Yanick Brezet / PDF by Alfredo / newspaper by Becris / bullet list by Rflor / event by Adiyogi / fundraising by Vectors Market from the Noun Project

Privacy Policy
Do Not Sell My Personal Information
California Notice